Outland Denim

Denim for freedom. Premium denim brand offering training and employment to women rescued from human trafficking & exploitation.

About Outland Denim

Denim for Freedom

Hey, thanks for wondering about us…

As a quick Google search will tell you, Outland was founded on high ground - both ethically and geographically. Born on an Australian mountain top and made with the makers in mind, our origins are with a guy named James who conceived of a plan to give jobs to young women who desperately needed them circa 2011.

Fast forward a few years and James is sitting uptop a cafe in Cambodia with some bolts of denim, scissors and cardboard cutouts figuring out how to piece together a top-notch pair of jeans. All the while people were telling him he was mad because FASHION is a terrible industry to be in.

As it turns out, those people were right. Fashion IS a terrible industry to be in - it’s mostly wasteful, hazardous to human health, fuelling environmental degradation and perpetuating human exploitation. The EXACT reason James got into the business in the first place!

But being a stubborn kind of bloke, James pressed on because sometimes you have to be the Robin Hood in a land of thieves; the last biscuit in the cookie jar; the sun breaking through on an overcast day.

An enduring penchant for good jeans and a cowboy heartbeat eventually culminated into the growing collection of effortless, timeless and coveted denim that you see here today.

As a result of more enlightened customers, we have been able to realise our mission of giving work to victims of human trafficking. This has placed Outland at the forefront of sustainability and global citizenship in the fashion industry. Yet there is still much more to do...

Wash, rinse and repeat this denim until you give them to your daughter/son/cousin/niece/nephew/friend in need. Or at least until you need a different style. It’s a pair that spares the earth and elevates the women who artfully craft each garment, all while making you look pretty damn good.


Denim’s dirty reputation

While we set out to create something 100% socially sustainable, we soon discovered the opportunity to help clean up the denim industry.

So when establishing our own Cut, Make, Trim (CMT) and Wash House facilities, we decided to invest in technology that would minimise our footprint on the earth.

From responsible stewardship of natural resources and raw materials, through to thoughtful design, research and collaboration, we are on a mission to clean up denim’s dirty reputation.

Materials with minimal impact.

We use organic cotton to create our denim. Organic cotton is farmed with zero use of agrochemicals, such as synthetic pesticides and chemical fertilizers, which are known to reduce soil quality, contribute to water pollution, and severely affect the health of farmers. According to a 2017 report by the Textile Exchange, organic cotton uses 91% less 'blue' water (from groundwater and surface-water bodies, such as freshwater lakes and rivers) than conventional cotton.

Tradition meets innovation.

Our stand-alone wash and finishing facility represents a new standard of sustainability, and we source the most sustainable raw materials from suppliers who excel in social and environmental responsibility. Every button, rivet, and stitch is selected with intention to minimise impact on the environment, and ensure zero exploitation in our entire supply chain.

Eyes on tomorrow.

In partnership with universities and governments around the world, our research in the areas of water purification, carbon footprint reduction, and zero-waste production are ongoing. Most recently, this has extended into the intricate tracking of social and environmental impact with the use of big data.

The sustainability journey is ongoing, and we are pleased to be able to publish the results of our research, collaborations and milestones for our customers via the Outland Journal and other public reports, including our debut SUSTAINABILITY REPORT.