“We started Organic Crew because we believe it is possible to enjoy luxury, without compromising the environment or people in the process”

After years of working in the corporate industry, I grew tired of a world where profit is everything and often at the expense of people and the planet.

This is what inspired me to create a brand that cares, gives back and prioritises ethics above profit. I encourage people to ask the question “who made my clothes?” and “what are they made of?” and it is my mission to continually provoke thought around this topic.

The fast fashion industry is heavily saturated and yet many people are unaware of the detrimental effect these garments have on the environment and the people who manufacture them. Cheap clothing and their by-products pollute water and soil, as well as contribute to a devastating number of negative health outcomes. Not only is the garment quality poor, but it would no doubt have a cost to someone’s life, somewhere.

We are passionate and dedicated to making a difference. Our mantra is to *"Be Informed, Be Involved and make a Difference"

We love what we are doing and we trust you will love what we create.

Mel - founder and director

*A quote inherited from my beginnings in the industry via the late John Bell (then CEO, Esprit de Corp).



Organic Crew is an ethical, sustainable and organic apparel brand. We do not compromise on quality and our philosophy is based on the production of luxurious designs, without compromising the planet.

Our commitment to sustainable garment manufacturing is our number one priority throughout every development process. From the cotton fields to construction, we ensure that even the working conditions of our manufacturers are of the highest standard within the industry.

All of our garments are made using 100% organic cotton in Melbourne, Australia and Kolkata, India. As a Melbourne based brand, we value local production where this is efficient and of high quality, as it enables us to oversee every development stage and ensure it meets our expectations and ethical standards. Where we see a higher standard of quality and expertise, we look to other global locations with the essential certifications – organic, ethical and fair trade.

We have the following certifications : GOTS (global organic textile standards) & Fair trade.

We remain 100% transparent about what we do, as we are immensely proud to be creating not only a brand, but a movement that represents passion and purpose.

Wear your values