Locimo

FOUNDER KIT WILLOW CONTINUES TO PURSUE HER LOVE OF CREATION IN HARMONY WITH HER PASSION FOR NATURE WITH THE BIRTH OF KITX. LAUNCHED IN STORE AUGUST 2015.

KITX IS BORN FROM A SPIRIT OF KINDNESS, INTEGRITY AND TRANSPARENCY. THE X REPRESENTS THE FUTURE.

KITX STRIVES TO BE A PIONEER IN DESIGN-LED, SUSTAINABLE AND ETHICAL FASHION. “WE CREATE PRODUCT LOVE WITH HIGH FREQUENCY WEAR, SUPERIOR QUALITY AND CREATIVE DESIGN WHILE CONSCIOUSLY SOURCING MATERIALS THAT MINIMISE HARM TO OUR PLANET’S PRECIOUS RESOURCES.”

“I STRONGLY BELIEVE IN A BETTER WORLD, THROUGH THE SIMPLE MANTRA OF MAKING WOMEN LOOK AND FEEL BEAUTIFUL, WITHOUT HARMING OUR PLANET, SO EVERYONE CAN WIN.” KIT WILLOW

IT WAS WITH A CAPSULE COLLECTION OF LINGERIE AND EIGHT FASHION PIECES THAT FOUNDER, KIT, LAUNCHED HER NAMESAKE LABEL, WILLOW.

HAVING A COMMERCE DEGREE MAJORING IN PSYCHOLOGY AND WORKING WITH A MASTER OF DRAPING IN PARIS, KIT FORMED THE EARLY INTEREST OF TEXTILE LED DESIGN AND THE EFFECT STRONG DESIGN HAS ON OUR DAY TO DAY PSYCHOLOGICAL WELL BEING.

Sustainability

As we move beyond sustainability, KITX promises to create fashion by not only sourcing materials consciously but also by using our principles of regeneration to heal the earth.

We attempt to REWILD the earth through our sourcing of organic materials from farmers practising regenerative agriculture and by supporting reforestation.

We RENEW materials by generating want from waste.

We REHOME past KITX collections as we move toward a circular fashion system.

Through our principles of regeneration: rewild, renew and rehome, KITX is committed to harnessing the transformative power of storytelling through fashion.

REWILD

We can harness the power of nature to do good within our supply chains. Regenerative farming of natural fibres can rebuild dynamic eco-systems, replenish soil health and drawdown carbon.

We source natural materials from regenerative sources where we can, including carbon sequestering hemp from Libeco and OEKO-TEX certified linen from Potter & co.

We are committed to helping farmers in our supply chain transition to regenerative agriculture. KITX is working to rewild our forests, through our partnership with Carbon Neutral we plant native trees and shrubs to drawdown carbon and restore biodiversity to our precious ecosystems.

All our natural materials are non-toxic and therefore organic, so they will decompose back into nature, even our buttons, care labels and packaging are compostable.

RENEW

We regenerate waste into want by giving renewed life to plastic pollution and unwanted textiles. We work with upcycled synthetic materials from marine litter, plastic waste and discarded polyester. Production of recycled synthetics requires less water and energy than virgin polyester which is the biggest emitter of carbon in the fashion industry. Through our partnerships with Upparel and the Salvation Army we regenerate textile waste into our future denim collection.

REHOME

We believe in a circular fashion system and design with the future in mind. KITXCHANGE gives pre-owned KITX garments a second chance to be loved and worn. Through our Paddington boutique we receive old garments, restore them and resell them because sharing is caring and loving longer.

CARE

Minimise the impact of your KITX garments during use by:

Machine or hand washing with cold water

Fresh air drying

Choosing eco-friendly dry cleaners

Using a Guppy Bag when washing synthetic garments to reduce microfiber pollution in our oceans