In early 2000, at the tender age of 21, beauty junkie Kate Morris decided to start Adore Beauty from her garage in Melbourne. A university job on cosmetics counters led Kate to realise that most women found department stores intimidating. She borrowed $12,000 from her boyfriend’s parents, and set about building a disruptive new shopping experience that would empower beauty consumers. Kate has received many awards and accolades, including Telstra Young Businesswoman of the Year for Victoria in 2010, and the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014. Kate was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.

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