A.BCH is a circular fashion label offering a simple solution to a complex problem. The fashion industry is a major contributor to global air and water pollution, obscene wastage, human and animal exploitation – and that’s just the tip of the unethical iceberg. A.BCH is working to a circular economy standard, even though the rest of the industry has a lot of catching up to do.
With so much secrecy in the world of fashion, we err on the side of TMI, offering full disclosure as to how each of our pieces came to be. Every thread, every fibre, every button is accounted for, because we have nothing to hide.
Our clothes are affordable as they can be, because we don’t mark them up to traditional retail prices. We’d never want to price people out of making a difference. In saying that, we are NOT fast fashion prices, which are only the price they are because they're exploitative to people and our planet. Plain and simple.
We don’t just talk about ethics and sustainability, we live and breathe them. Our clothes are made in Melbourne from renewable, organic and recycled materials. From our buttons crafted from the seeds of fallen corozo fruit in Panama, to our family owned manufacturer in Melbourne’s inner north, we work tirelessly to ensure that every step of the journey is as thoughtful and sustainable as possible. Not that we’ve clocked it, by any means. Our search for ways to improve is just as tireless.
We are dedicated to transforming the way people buy, wear and dispose of their garments. The user phase (the wearing part) is often forgotten about, and so are seldom-worn garments left hanging in the wardrobe. That is why when you buy any A.BCH piece, we will send you a digital care manual to help you keep it fresh and fabulous for a really long time.
When it comes to inevitable wear and tear, we offer real-life workshops (currently only in Melbourne and Geelong, but if you're ready for us to come to your city, let us know) to pass on the skills of old school mending. If the DIY approach isn't your thing, we also offer free repairs, FOR LIFE on any A.BCH garment. That's right, we stand by our pieces and therefore we will mend your original A.BCH garment for free, forever. All we ask is that you cover the cost of delivery or drop off to our Melbourne HQ and that you launder the garment before handing it over to us.
Finally, we take back A.BCH garments through our Recycling Program (below), which may give the garment a second life, help it become a new piece altogether, or allow it to be recycled into new fibre. A majority of our pieces can also be composted at home, but may require some basic decommissioning, like removing a label. We recommend typing your garment number (found on the label of every A.BCH piece) into the product code bar in the main navigation of the website to find out the best end of life solution for that particular piece.